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Cosmetify's latest ranking shows search growth for Gisou, K18 and others, too.
2024 may be half over, but Cosmetify has compiled the year’s most popular hair care brands to date. Per the firm, Kérastase leads the ranking with the second-highest number of annual searches (12.8 million), increasing by a quarter from last year. The brand boasts a substantial presence on both Instagram and TikTok. With 2.4 million Instagram followers and a significant number of posts, Kérastase also has a steady engagement rate. This month, brand also launched its first out-of-home campaign...
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